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First Federal Bank – Mortgage TV

First Federal Bank has deep roots in its regional communities. Its employees love building close, personal friendships with customers, and its customers attest to the same. The bank wanted to highlight these relationships and promote mortgage lending. Big created a TV campaign to share the stories of residents who financed their home through First Federal. By producing a different video for each metropolitan area, viewers throughout the region recognize their real-life bankers, neighbors and friends. Rather than advertise a mortgage rate or short-term offer, these down-to-earth videos appeal to people's emotions – making an enduring and memorable impression.

project services:
  • Video Creation

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